True dynamic audio
Speak in their language: Serve ads that are adaptive to your audience. Tailored to time of day, activity or preferred genre,
Format agnostic and simple licensing: Serve audio ads across all digital formats with a licensing model that works for you – not against you.
Limitless creative at your fingertips: Access AI Music’s infinite music library to match an ad sound-bed to any style and genre.
Seamless Workflows: Sympaphonic technology integrates with existing SSP and DSP technology, save time and focus on what really matters.
How it works
Step 1: Contextual data points from digital services are matched to music genre based on the campaign goals or brief
Step 2: Ad request is sent to our Sympaphonic adaptive music engine. Music and voice are stitched together before the fully mixed, mastered asset is sent to Ad Server.
Step 3: Tailored Sympaphonic ads are served to listeners – contextually sensitive to each consumers environment.